There are no prizes for guessing what caused their on-air meltdown though, as Holly dropped another of her accidental innuendos.
Taking about their show being a passion project, Holly said to the comedy duo: “You say this seed was sown back when you were doing Comic Relief and you were dressed up as the characters [from ‘Dirty Dancing’], but this actual seed was sown in your bedroom.”
Her double entendre did not go unnoticed by Keith and Paddy, who raised a smirk, prompting Holly to realise what she’d said.
“Hang on a minute, you’ve just been eating salty worms, you’re on about seeds in bedrooms. What has happened to this show?!” Paddy asked.
Cue and explosion of giggles from her and Phil.
Keith added: “Yes, I was planting seeds in my bedroom when I was a child thinking about Paddy McGuinness.”
Paddy then blamed the booze Holly had downed earlier in the show during a segment about eating insects, joking: “It’s the Margarita. Stop getting Holly drunk in the morning!”
Carry on, we say.
‘This Morning’ airs weekdays at 10.30am on ITV.