Little Mix Suffer Unfortunate Instagram Fail While Promoting New Perfume

This is why you need to double-check before you hit 'upload'.

Navigating the world of sponsored Instagram content can be difficult at times, as Little Mix discovered when they suffered an unfortunate social media faux pas.

The girls are currently promoting their latest perfume range (in addition to their upcoming album, tour and book, of course), and decided to let their fans on Instagram sample some of it.

In a post on the group’s page on Wednesday (26 September), they (or, perhaps, someone in charge of their social media pages) wrote: “Tag @superdrugloves and tag your bestie telling us why they deserve to have their wishes come true to WIN! #LMWishmaker.”

Maybe check the background in future, ladies
Maybe check the background in future, ladies
Stuart C. Wilson via Getty Images

In a rather unfortunate move, though, the snap promoting their Superdrug competition was accompanied by a photo, showing the pop group posing in front of the Boots logo. Yes, the same Boots that pretty is well-known for being Superdrug’s biggest competition in the perfume, make-up and I’ll-just-nip-in-and-get-some-chewing-gum market.

Perhaps unsurprisingly, the photo has now disappeared from the group’s Instagram page.

After another successful year, Little Mix’s latest album campaign is off to a flying start, having already topped the UK singles chart with the first single from ‘Glory Days’, ‘Shout Out To My Ex’.

The song already had people talking before they’d even heard it, when leaked lyrics appeared to allude to Perrie Edwards’ break-up from Zayn Malik last year.

Perrie recently spoke about the split in Little Mix’s new book, ‘Our World’, in which she confirmed reports he ended their engagement over a text message, which Zayn had previously denied.


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