Athleticwear brand Lululemon just learned a very valuable lesson - if you poke the Beyhive, you're going to get stung.
As soon as the social media faux pas was made, Beyoncé's loyal online following started to give Lululemon a piece of their minds.
They don't call them 'The Beygency' for nothing.
Following the social media backlash, Lululemon deleted their original tweet. But as one Beyoncé fan put it, "the Beyhive never forgets."