Maximalism Is The Big Wedding Trend Of 2020 – What That Means For Your Dress, Flowers And Decor

Think bright colours, sparkle and a whole lot of texture.
Alena Kravchenko via Getty Images

The big day is set to get even bigger in 2020 as maximalism has been predicted as the wedding trend of the year.

The organisers of A Most Curious Wedding Show – the biggest indie bridal event in the UK – have predicted a move away from the“less is more” approach in favour of all things bold and beautiful.

As a self-proclaimed maximalist, April Denison, founder of wedding planning service Kook Events, is excited about the emerging shift and says maximalism translates as “bold colours, glitter and over-the-top design” for weddings.

Expect maximalism to add texture to the traditional white dress, says Denison.

“Some examples I’ve seen have included heavily sequinned and embellished wedding dresses (Alice Temperley is a good example), tinsel, sequinned and feather capes and jackets on brides, and bold coloured or patterned suits on grooms,” she tells HuffPost UK.

It’s also a case of “go hard or go home” when it comes to decor.

“We’re seeing huge floral installations, mirror balls, neon, bright colours and clashing prints. The wedding world is definitely mirroring what we’re seeing in interiors and mainstream fashion trends,” says Denison.

Bold bouquets and bountiful blooms around the room will also play a key part in maximalist weddings, predicts Jemma Cox, from Martin & Cox Floral Events.

“I predict we will see an explosion of texture and a blend of traditional and contemporary blooms thrown together. Roses, Hydrangeas, Astillbe and all those associated with a typical ‘country garden’ wedding will stand amongst Orchids, Proteas, grasses and interesting shaped blooms.”

When it comes to colour schemes for flowers, Cox says this year is “about becoming less matchy and being more bold”.

“That includes the colour palette. I think we are set to go bright and vivid to pack a punch but I do also believe that the softer pink, green and taupe hues will be sticking around for a little bit longer,” she says.

Denison believes the move towards maximalism may stem from brides and grooms looking to make sure every detail of their day is primed for Instagram.

“Wedding cakes are now becoming dessert tables, or sometimes even trios of cakes,” she says. “More is definitely more!”