Monopoly for Millennials Isn't Going Down So Well With Its Target Market. Surprise!

“Forget real estate. You can’t afford it anyway.” 🏠

The closest thing most millennials will ever get to owning a property is storming the board in a game of Monopoly and picking up some hotels along the way.

But now Hasbro – the makers of Monopoly – have decided to take away even that small joy for us, creating a ‘Monopoly for Millennials’ targeted at the generation of people born between 1981 and 1996.

Instead of winning property, you now just get a ‘participation’ medal (rude) and collect experiences such as dining at a vegan bistro, doing a meditation retreat, or just staying in your parent’s basement (ahem).

The tagline for the game, which you can buy online, is: “Forget real estate. You can’t afford it anyway” and playing pieces include a crying emoji and hashtags.

Also, instead of rolling a dice, the person with the highest levels of student debt goes first.


“Adulting is hard. You deserve a break from the rat race,” the blurb continues.

Of course the game has drawn some unenthusiastic reactions from millennials who say it’s “condescending” and “insulting” to a generation living through economic turmoil and instability.

I swear millennial monopoly is the most condescending game ever created. We’re broke, it’s not our fault, leave us alone smh @Hasbro

— Morgan (@morganlizzie95) November 14, 2018

this millennial monopoly thing is pissing me off way more than it fucking should

— boingboing fuckin sucks (@bryancoffee) November 8, 2018

Played Monopoly for Millennials last night and i was a bit taken aback. The instructions pretty much read like this...Money can’t always buy you a great time, which is great because as a millennial you don’t have any! It’s all about experiences, which you buy instead of property

— Q is god👨🏿💻 (@qsowoke) November 9, 2018

since there’s now Monopoly: Millennial edition can i make a Monopoly: Boomer Edition?

Instead of “Destinations” each space you buy will be ways to fuck over every generation after. The player with the most tortured souls wins

— Chris Hubbard (@chrisconsiders) November 15, 2018

#MillennialMonopoly is apparently a thing. First of all, @Hasbro what makes you think us millennials your games, and second, insulting the next generation is not a good idea if you want your business to continue for years to come.

— Sabrina Wise (@sk8rgrlcrazi) November 14, 2018

@Hasbro ain’t shit lmfao Hahahaha Millennial Monopoly making fun of the struggles of millennials. You are aware that student debt and the rising cost of rent is crippling the economy 🤦🏾♂️🤦🏾♂️. Talking about idiotic.

— Goodie (@Heygood4U) November 13, 2018

I really thought this Millennial Monopoly thing was a joke. It’s real and it’s just a fucking older generation picking on us “snowflakes”. Funny how actual adults need to grow the fuck up.

— Jerry Randle (@Jarrett_Rundle) November 15, 2018

As a millennial who loved playing Monopoly, I'm disappointed @Hasbro made this garbage. A game that profits off the backs of millennials while simultaneously mocking them? Must have been a Baby Boomer in charge of making it.

— Mike Bowers (@THEMikeBowers) November 13, 2018

But there are other people who think that people taking offence at the game is funny itself.

I love how offended people are over the Millennial edition of Monopoly. It's satire but more than anything, it depicts us all so well and the fact that it offends people, shows that it is, in fact, accurate. 😂

— bethan elizabeth (@_bethwithanf) November 14, 2018

Hasbro stood by its decision to make the game, saying that some of its staff were millennials, according to a statement given to Fortune.

“We created Monopoly for Millennials to provide fans with a lighthearted game that allows Millennials to take a break from real life and laugh at the relatable experiences and labels that can sometimes be placed on them.

“Whether you are a lifestyle vlogger, emoji lover or you make your ‘side hustle’ selling vegan candles, Monopoly for Millennials is for you!”