In a bold step toward remedying the world’s least pressing health issue, the FDA recently approved an over-the-counter topical spray to treat premature ejaculation. (Similar products have long been available, but this is the first to win FDA approval.) Manufactured by Absorption Pharmaceuticals, Promescent's active ingredient is lidocaine, a local anesthetic you have probably encountered at the dentist. Promescent's website boasts that it "benefits both men and women by helping a man have staying power." Become an endurance champion through the magic of a medically deadened penis, I thought. Okay! I’ll try it!