A new hearse painted in the colours of the rainbow is being unveiled at a leading Pride festival.
Co-op Funeralcare said the Ford Cardinal is the latest in its growing fleet of specialist hearses, ranging from a 1933 Austin to a Japanese Buddhist-themed vehicle.
The company said there had been a shift from sombre send-offs to families wanting funerals to be a celebration of life.
Martin Baker, head of central operations for the Co-op, said: "Personalisation within funerals is something we're seeing more and more of as families want to reflect the personalities and interests that our loved ones had while they were alive."
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The colourful hearse will be unveiled at the Brighton Pride festival on Saturday.