Meet Nusret Gökçe, a handsome and incredibly suarve Turkish butcher, who has made hearts melt across the world wide web.
The pony-tailed, moustachioed gent has already got a legion of more than one million Instagram followers, but a recent video of his meat-chopping ways has gone viral.
He quickly became a meme, earning himself the name #Saltbae due to the magnificent way he sprinkles salt on the hunk of meat.
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Behold.
The video, which has been viewed more than three million times (and counting).
Many have called for a new saltbae emoji, which imitates his ridiculous salt-sprinkling technique.
His new fans include Bruno Mars, who tweeted his admiration.
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