With her Welsh luxury cake business, Alana has won a £250,000 investment and the chance to go into business with Lord Sugar.
In Sunday evening’s series finale, both Alana and Courtney had to pitch their ideas to 250 industry experts, as well as Lord Sugar and his two advisors Karren Brady and Claude Littner.
Over the past 12 weeks, both Courtney and Alana had their fine moments, but also came unstuck - Alana with some early tears, and Courtney being slammed for his lack of charisma when it came to pitching any product.
The final episode found both candidates being informed by Lord Sugar that their final task was to launch their business to create a brand and unveil their campaign, in front of a packed audience of industry experts at London’s City Hall.
As they set straight to work, Alana and Courtney both suffered setbacks with their chosen teams of helpers. While Alana was forced to make a last-minute change to her product’s brand, Courtney had to use some valuable hours of his preparation time with a RADA expert in being trained to pitch better.
Do you think the right person won? Let us know below...
Age: 33 Profession: Owner of a food distribution business
In his own words: “Sometimes I feel like James Bond when I’m in my suit.”
Age: 31 Profession: Owner of a design and marketing business
In her own words: “I’m proof that you can get things done without whinging.”
Age: 27 Profession: Sales manager
In his own words: “My creativity, my passion, my charm, and my likeability all roll into one, creating one perfect guy.”
Age: 31 Profession: Make-up studio owner
In her own words: “I need guidance and a little bit of mentoring to help me make that first million.”
Age: 29 Profession: Owner of a novelty gift company
In his own words: “How would I describe myself in one sentence? I'll give you one word: 'awesome'.”
Age: 38 Profession: Owner of a business consultancy firm
In her own words: “Like the Tasmanian devil in the famous cartoon, I will torpedo my way through to the win.”
Age: 29 Profession: Online fashion entrepreneur
In her own words: “A motto I live by is: there is no competition if you're already winning.”
Age: 37 Owner: Beachwear company
In his own words: “I won’t suffer fools. I will get upset by other candidates who don’t know their arse from their elbow.”
Dillon St. Paul
Age: 37 Profession: Art director at a fashion magazine
In his own words: “Sometimes batting the eyelashes can get you a lot in business. Hence, the mascara comes in handy – so they can see those lashes.”
Age: 33 Profession: Owner of IT consultancy company
In his own words: “If I wanted to be like everyone else, I’d have waxed my monobrow.”
Age: 32 Profession: Senior sales executive
In his own words: “The best survivors in the world are the people who adapt, and I’m the best at adapting. I’m like a chameleon. I adapt to anything, anywhere, anytime.”
Age: 30 Profession: Hair and beauty salon owner
In her own words: “I started at a young age, I'm a hustler, I've got the hustler’s ambition.”
Age: 38 Profession: Owner of a marketing agency
In his own words: “I'll play the team when I need to be part of the team, but I'm here to win; I'm not here to make up the numbers.”
Age: 35 Profession: Owner of a property consultancy company
In her own words: “I work 15 to 17 hours every day. 100 per cent, I'm a workaholic.”
Age: 25 Profession: Owner of a children's clothes company
In her own words: “I’m a pocket rocket. I’m quite fiery and live by the rule ‘kill them with kindness’.”
Age: 36 Profession: Digital marketing manager
In his own words: "I feel sorry for Lord Sugar, past contestants have been weak."
Age: 24 Profession: Cake company owner
In her own words: “I'll stop at nothing to get what I want.”
Age: 28 Profession: Recruiter
In her own words: “My only tactic is to be myself; this alone will make sure I win.”