16/11/2016 17:19 GMT

Gary Barlow's 'Let It Shine' To Go Head-To-Head With 'The Voice UK' In Bitter Ratings Battle

It's like 'Strictly' vs. 'The X Factor' all over again.

The BBC has got a plan to derail the success of ‘The Voice’ on ITV, after their rival pinched the talent show from them. 

The corporation is set to schedule Gary Barlow’s new show ‘Let It Shine’ against ITV’s first series of ‘The Voice’, when it launches in the next year.

Both shows will launch on 7 January, and could overlap for more than 15 minutes, according to The Sun. 

Steve SearleWENN
'The Voice UK' coaches Will.Iam, Jennifer Hudson, Tom Jones and Gavin Rossdale
Gary Barlow is launching his new show 'Let It Shine' on the BBC 

The government had told the BBC not to chase “ratings for ratings sake” with rival broadcasters, as they were previously accused of purposely scheduling ‘Strictly Come Dancing’ in direct competition with ‘The X Factor’.

Series six of ‘The Voice’ will see Jennifer Hudson, Gavin Rossdale join returning coaches Tom Jones and will.i.am on the panel, while presenter Emma Willis is also making the jump from BBC One to ITV. 

‘Let It Shine’ sees Gary, Dannii Minogue and Martin Kemp searching for the male leads for the new Take That musical. Mel Giedroyc and Graham Norton will be on hosting duties, while Amber Riley and Lulu will also be serving as guest judges.

Photo gallery 'The Voice' UK: Where Are They Now? See Gallery