Gary Barlow's 'Let It Shine' To Go Head-To-Head With 'The Voice UK' In Bitter Ratings Battle

The BBC has got a plan to derail the success of ‘The Voice’ on ITV, after their rival pinched the talent show from them.

The corporation is set to schedule Gary Barlow’s new show ‘Let It Shine’ against ITV’s first series of ‘The Voice’, when it launches in the next year.

Both shows will launch on 7 January, and could overlap for more than 15 minutes, according to The Sun.

An ITV source told the paper: “The BBC is very sore about losing ‘The Voice’ and wants to hit back.

“But this is worrying as it ignores what the Government has warned it against doing.

“It will plan to go earlier in the evening to get family viewing figures but could finish 15 minutes into when ‘The Voice’ starts at 8pm.”

The government had told the BBC not to chase “ratings for ratings sake” with rival broadcasters, as they were previously accused of purposely scheduling ‘Strictly Come Dancing’ in direct competition with ‘The X Factor’.

Series six of ‘The Voice’ will see Jennifer Hudson, Gavin Rossdale join returning coaches Tom Jones and will.i.am on the panel, while presenter Emma Willis is also making the jump from BBC One to ITV.

‘Let It Shine’ sees Gary, Dannii Minogue and Martin Kemp searching for the male leads for the new Take That musical. Mel Giedroyc and Graham Norton will be on hosting duties, while Amber Riley and Lulu will also be serving as guest judges.