‘This Morning’ will grant the Christmas wishes of hundreds of seriously ill children next week, as it launches a new festive campaign.
The ITV daytime show has teamed up with the charity Make-A-Wish UK for a special ‘Week of Wishes’ appeal.
Each day from Monday 12 December, hosts Phillip Schofield and Holly Willoughby will explain how viewers’ donations could help sick children and their families, who turn to Make-A-Wish UK during uncertain times in their lives.
Viewers will be able to donate via text message or online through This Morning’s website, and Holly and Phil will reveal exactly how many wishes the money raised can grant at the end of the week.
Phillip said: “This is a fantastic charity and both Holly and I know only too well how thoughtful and generous our viewers can be when they see and hear stories of those in need, so I’m sure they’ll help us to provide some fantastic wishes.”
Holly added: “It’s a wonderful cause to be involved in. I really hope that by raising awareness during this week on ‘This Morning’ we can help to put heaps of smiles on the faces of these deserving children - and their families - this Christmas.”
Jason Suckley, CEO of Make-A-Wish UK, also said: “We are delighted to be working with ITV and ‘This Morning’, to help grant magical wishes to children and young people fighting life-threatening conditions. We’re encouraging viewers and supporters alike, to text and donate online, to help hundreds more children. Thanks to everyone who watches the show and donates – you’re making a real difference.”
Viewers can donate online by visiting the ‘This Morning’ website or by texting the word WISH5 to 70750 to donate £5, or texting WISH10 to 70750 to donate £10.
Texts cost £5 or £10. 100% of your donation will go to Make-A-Wish UK.
