THE BLOG
28/05/2014 07:38 BST | Updated 27/07/2014 06:59 BST

Why I Founded Cash & Rocket...

Although we support three incredible charities, we are not for charity, we are for change. I knew when I founded Cash & Rocket that I wanted to do things differently. We are a car tour, but we are not racing for speed we are racing to raise money.

As a mother of six, my children are the center of my world. I'm there in the morning to take them to school, and I'm there in the evening to tuck them up in bed. I've stood freezing on the sidelines of countless rugby matches, and sat in the audience at endless dance recitals. I taught my children how to ride a bike, how to swim; I help them with homework. I know my story as a full-time parent and a busy working Mum is no different to the stories of thousands of other women out there.

But is this security, love, encouragement that I am able to offer my children on a daily basis something that perhaps we take for granted as a society? What if I didn't have the resources or the finances to give my children the medical, educational and emotional support they need? It was this thought that inspired me to create Cash & Rocket. What if I could bring together 70 powerful, influential, inspirational women to drive through Europe on a four-day tour, raising money and awareness for three incredible charities. I wanted to revolutionise the landscape of how women talk about the social and economic problems facing mothers and children on a worldwide scale.

The Cash &Rocket tour unites women of all ages, backgrounds, nationalities and professions, but for four days we stand together as one voice. It is a well-known fact that we can achieve more together when we can alone. This is the Cash & Rocket manifesto: to emancipate women, allowing them to come together as a catalyst for good, through a unique lifestyle experience. It is my belief that women are an incredibly powerful force for change; this trip is about adventure, friendship, unification, love, and solidarity, in turn these positive emotions are what empower us to do more and be more. The women who join me each year are mothers, but they are also businesswomen, entrepreneurs, artists, musicians, models, designers, and journalists. The reason I wanted to involve such powerful female figures and international luxury lifestyle brands was partly because they have a unique access to a public stage. By taking advantage of personal and professional networks, we bring a bigger message to a wider audience.

Although we support three incredible charities, we are not for charity, we are for change. I knew when I founded Cash & Rocket that I wanted to do things differently. We are a car tour, but we are not racing for speed we are racing to raise money. I wanted to give 70 women the chance to see the impact they could make in four days with only 35 red cars, and their own powerful voices. We are not simply anonymous donators who have found a convenient means of self-gratification. We are about women empowering other women, mothers supporting other mothers. Once we raise the money, our long journey is only just beginning and it is one that I plan to see through until the very end. Since I founded Cash & Rocket, I have been back to visit the projects, to meet the children, to witness first hand what women can achieve when they get together for a common goal. This - for me - is the most important, and indeed most rewarding, aspect of the Cash & Rocket concept.

I want to create a better life for families who do not have the means or the sustainability to achieve their dreams alone. We are helping young girls in the Limpopo Province of South Africa to achieve a full education, from primary school through to university, so that they may grow up to be the leaders of tomorrow's South Africa. We are giving cash transfers and building 'forever homes' for families in Ghana so that they can care for their children, giving young people a safe, sustainable, supportive environment in which they can grow up. In Sierra Leone we are investing in new schools, agricultural programs, adult literacy lessons and microloans for women. By investing in the community, we are investing in and transforming the landscape of opportunities and possibilities open to many thousands of women and children.

These projects are not quick fixes, they are long-term solutions to real social problems, the affect's of which will be felt for generations to come. I believe that adventure is a hugely underestimated catalyst, when people are passionate they become productive; when people are inspired they become innovative. What we are doing is unique. We are uniting NGOs in Africa, with luxury international brands and powerful women in order to reinvent the way people initiate change; it will accelerate if you'll open your heart, open your mind, and join in.