Brace yourselves for the Black Panther” trailer
Film trailers = portentous voiceover, something to whet the appetite and at least four major spoilers. Think how amazing it would have been to have watched Jurassic Park with no knowledge that it was about a park of dinosaurs.
Churchill famously described Russia as "a riddle wrapped in a mystery inside an enigma." The description could as easily stand for what the best teaser marketing looks to achieve.
Perhaps now more than ever, with cinema ticket prices at astronomic highs, trailers are of increasing importance. For most people, a trailer will be the first impression one gets from a movie... A trailer shouldn't stand outside in its Y-fronts in broad daylight, swinging the script over its head and screaming the ending at the top of its lungs.
I watched a trailer for a movie I didn't recognise at the weekend. It was for an animated movie about a daring, unstoppable thief having a series of misadventures. Right at the end of the trailer, we glimpsed the female character who would presumably be his love interest. It was for Disney's Tangled.
What is often overlooked, or downright ignored, when such claims are made, is whether 'real' audiences feel misled, or lied to. Because, if audiences actually believe this, if they feel they are regularly being mis-sold or duped, then why does the trailer remain so incredibly popular? Why do millions of people search for, and download, new trailers every day?
Studios are aware that generating hype is key to the success of a summer blockbuster, but a failure to recognise that hype is not something that can be conjured up with an extensive marketing campaigned, and that hype can have catastrophic effects on box office receipts.
Back in January, we brought you 12 Comedy Films Coming In 2012 - and now, four months later, some have been and gone, some
Ahead of the release of G.I. Joe: Retaliation this summer, we've got our hands on the film's trailer - expect gruff voices
After much speculation, poor quality pirate uploads and innovative marketing strategies, the first teaser trailer for Christopher Nolan's third (and final) Batman epic The Dark Knight Rises (2012) has finally hit the web, with Tom Hardy's villainous Bane in tow. And in my opinion, it was certainly worth the wait.