As most of you reading this will know, bricks and mortar retailers catering to a growing digital/e-commerce friendly demographic isn't an easy feat. This is why the announcement of THE EDIT - a personal styling experience/exclusive new service for time-strapped shoppers in the City is a rather innovative and progressive idea from the incredibly talented creative Reeme Idris for London's newest shopping destination, One New Change.
On 28 and 29 of March THE EDIT will fuse the convenience of browsing online with the ease and pleasure of trying items on in privacy.
It works like this:
- You browse the microsite featuring an edited selection from brands including Calvin Klein, TopShop, Hugo Boss and more
- Mix and match items to build your new look and click on those you wish to try on
- Book a 30 minute slot with an expert stylist (they will also hand pick complementary pieces based on the online selection)
- Enjoy a streamlined shopping experience with a fast track at the tills and pampering thrown in for good measure
I have also been invited to collaborate with the project on the Thursday to create a bespoke 'edit within THE EDIT' from a male perspective which will be filmed and showcased on site and digitally by Bror Ivefeldt, so stay tuned.
To get involved and book a 30 minute appointment, you can visit the One New Change website (www.onenewchange.com) from today.