26/08/2011 06:06 BST | Updated 26/10/2011 06:12 BST

Song and video premiere: Marina and the Diamonds - Radioactive

Following last week's preview video for the new LP, the Stargate produced (Rihanna - Only Girl) track for Marina and the Diamonds' debut single from her second album was just premiered on UK radio and in a super social media savvy manner, Marina has launched the promotional video content (i.e. the music video) within a twenty minute window - exactly how the music industry should be shaping up in this day and age.

The track, Radioactive, is absolutely incredible and the video (directed by Caspar Balslev, where Marina dons her new blonde hair) is absolutely beautiful. I cannot get enough of this track (released on October 3rd).