The next step in the communication revolution is to have a conversation with any person, anywhere in the world, as if they were in the room next to you. The latest development on the road to that becoming a reality is the creation WebRTC (Web Real-Time Communication), which is paving the way to reach a new level of connectedness. This API definition accommodates voice calling, video chat and a two-way data sharing channel, which has huge technological capabilities. No longer will programmes be required to be downloaded, it really is as simple as plug and play.
There is a great deal of potential to take this technology further, due to how easy it is to use. The web could become far more interactive. For example company websites could include real time video based customer service, like the Kindle Fire Mayday button (although this isn't actually WebRTC). Despite this huge potential WebRTC has not yet become prevalent and there are only a few companies leading the way.
At Powwownow we have been experimenting with the new browser technology throughout 2013 and have developed a demonstration of WebRTC technology that allows multiple users to chat using just a web-browser. Our engineers have innovated and taken the peer-to-peer nature of WebRTC one step further to support the multi-person paradigm.