Official winter brochures for English seaside resorts paint a rosy picture of crisp mornings, low lying sun glistening off the sea and roaring fires in thatched pubs. There's very little mention of England's winter rain or howling wind battering against closed ice cream huts.
If you fancy a winter weekend away without the hassle of flying then my advice is controversial and it will probably rile bed and breakfast proprietors across the land.
Here goes: Book at the last minute.
In the height of summer I advise the complete opposite for visitors considering a trip to my beloved Isle of Wight. Last minute summertime visitors pay more for the ferry and they are left with a slimmer choice of accommodation (which is a polite way of saying that you'll end up camping in a layby).
In January, you'll rarely find anywhere fully booked and with a bit of research you can have a pleasant winter break on a shoestring after a two hour journey from London or a three hour trip from Birmingham. Without planning, you risk spending three days watching rain dribble down the window of your holiday cottage.
The key, of course, is the weather. Even with the Isle of Wight's sunny climate, you can expect at least some rain on about 17 days in January and 13 days in February. Average temperatures are slightly above the mainland, but still pretty cold so it's a case of wrapping up and moving as if you are competing in a powerwalking competition.
Keep an eye on the five day weather forecast (or less reliable 10 day forecast if you're a gambler) and pick one of the Island's golden winter weekends when the sun is shining and the skies are blue.
With a whiff of sunshine the Isle of Wight's beaches are glorious for bracing winter walks. Parking on the Island's esplanades is generally free off-season and dog walkers can roam uninhibited (most of the busy beaches are dog-free zones in summer). Most of the beachfront pubs and restaurants stay open and you won't be queueing behind a family with 12 children dithering over ice cream flavours.
A few tourist attractions stay open with limited hours, but the real attraction is the outdoors. Try the walk along the long esplanade from Sandown to Shanklin, or between Bonchurch and Ventnor when the waves are crashing against the sea wall. If it's not too windy, follow the coastal path along the unspoilt south west cliffs and carry on to the Needles if you are feeling fit. This January, there's a winter walking weekend with various organised routes.
And for fellow bargain hunters, here's the clincher - Isle of Wight winter holidays can cost about a quarter of the summertime equivalent.
During Cowes Week in August, a car journey to the Isle of Wight can cost more than £150, but in winter you can expect to pay about £50-£70 or some big hotels will throw in the ferry for free.
The biggest saving though is with accommodation when most holiday homeowners drop their prices to a fraction of the summertime peak. Most are also more flexible with letting you book for a last minute long weekend rather than a full week.
I recently did a price comparison of holiday parks on the Isle of Wight and found that a holiday park charging £950 for a family of four in summer was just £250 for the same accommodation in winter or £9 per person, per night.
Don't get me wrong - the Isle of Wight is at its glorious best from Easter to September but if the summer seems a long way away then I'd get checking that weather forecast...
This blog first appeared on Isle of Wight Guru