16/02/2017 11:30 GMT | Updated 17/02/2018 05:12 GMT

What Can The Kardashians Teach Businesses About Social Media?

When it comes to social media, the Kardashians are doing something right.

'Momager' Kris Jenner and her children are believed to be worth an estimated £155.3 million collectively, and how they conduct themselves on social media has played in taking them from reality TV stars to cultural icons.

All five of the Kardashian-Jenner sisters are in the top 100 most followed accounts on Twitter and while your goals might be different, there's plenty of lessons you can take away to help you grow your own social channels.

How to interact with your social media audience

One of the ways in which the Kardashians personalise their marketing approach is by merging it with fan interactions.

Not only does Kylie Jenner respond to her fans, but intelligently plugs her own product while responding. Customer loyalty needs to be rewarded with positive interactions from those running the business. If the Kardashians didn't show any affection to their millions of fans, then their likability would surely have never risen to level it's at now.

A small business isn't going to have a large fan base, so it's important that you recognise those customers who invest heavily in your products and services. You're extremely reliant upon word of mouth and you need your most loyal customers to attract others to your business. Keeping your initial following onside is crucial to the development of your business.

How to not be overpromotional

Businesses need to understand that being over promotional is not the way to conduct yourself on social media. The Kardashians mix it up with both personal and promotional interactions with their followers; looking at their fan base as fans and not just customers.

Using social media as purely a promotional tool won't work.

You need to build a relationship with your followers and by putting in the groundwork with them it's going to give you a greater success rate of converting your social media posts into sales.

How to be relatable

When promoting your business on social media, you need to give your audience a reason to follow you, and the content that you publish will be the key to your social media campaigns being a success. By keeping your content relevant to your audience you're going to give yourself a greater chance of having your followers come back to your social channels on a regular basis to keep themselves up to date.

Remember to stick to what you know when promoting yourself on your social media channels.

How successful partnerships can make your business stronger

The Kardashian sisters also act as a unit on social media. All sisters play a part in plugging each other's products and social media profiles, allowing each sister's specific target audience to grow in size. How businesses can learn from this is by forming relationships with others who will be able to promote you as a business too which should hopefully result in the growth of your business.

External allies can open up your products and services to a sea of new business opportunities. The Kardashian-Jenner sisters may all have their individual target markets, however they are all similar in a way and it's another lesson that businesses must learn from.

Partnering with businesses with a completely different ethos from your own could uphold you from taking advantage of new business, if the company promoting you has a following that would have no interest in what your business can provide.

This post first appeared on Custard.