By Holly Meehan
An explosion of digital innovation in recent years has given fashion brands the chance to explore previously unheard of possibilities, from Louis Vuitton pioneering e-commerce in France, to a revival of fashion history at Chanel. And plenty in between. Above all, technology has provided a new medium for labels, from heritage brands to avant-garde innovators, to explore and express their identity and style, and to take the stories, ideas and icons who that provided their foundation forwards into a new digital dimension. We take a look at the brands which are doing it best, through a few of the technological treats on offer.