National Cleavage Day is not until next March now, but fear not, for Wonderbra has re-issued its best-selling bra for an instant boost.
The Variable Cleavage bra sold out almost as soon as it hit the shelves in 2000, and its back for a limited time.
Featuring a toggle between the cups, the wearer can choose to tighten the centre of the bra, providing a push-up whenever required.
This year the bra-maker inducted Holly Willoughby into the Wonderbra Cleavage Hall of Fame.
According to the brand's research: “Most British women are happy to showcase a bit of cleavage as it helps make them feel feminine, sexy, and gives them confidence.”
The brand held a poll asking 1,000 women which celebrities they thought had the perfect cleavage. Here is the list in full.
The return of the cleavage-boosting bra comes on the back of news that curves are once again in the limelight, with the Queen's lingerie maker Rigby and Peller reporting a 45% increase in the sales of traditional corsets.