In the world of tech journalism there is a phenomenon known as the 'unboxing'.
The curious idea is that a journalist records him- or herself opening up a box-fresh device, so that you, the viewer, can enjoy the fun experience of... opening a box.
So with Google's Nexus 7 tablet reaching the hands of excited gadget fans everywhere, it was anticipated that more than a few unboxings would turn up on YouTube.
Unfortunately, it also happens that Google and Asus have packed in the devices so well, that removing them in the smooth, easy manner of an unboxer is impossible.
Basically, no one can open it. And that's hilarious.
Take a look, above.