It may be supercharging the libidos of women around the world, but Fifty Shades Of Grey is heaping pressure on men as they struggle to keep up with the kinky demands from their Christian Grey-loving partners, a study has found.
A survey by ECigaretteDirect.co.uk found more than half of the 500 men they quizzed (55%) admitted they felt more under pressure than ever to step it up in the bedroom after their partner read the erotic novel.
Although 34% said they encouraged their other half to read the bondage book, a large proportion admitted they later regretted it after their partners began to knacker them out with their sexual requests.
“I’d heard a little about the books and thought it would be a good idea for my wife to give them a read - I didn’t know what I was letting myself in for,” one participant said, according to the study.
“I don’t know whether I’m going to be able to meet her demands and keep her satisfied.”
And it looks like the bondage demands aren’t going to ease anytime soon, as a recent study by Durex found that Brits are indulging in risqué lovemaking more often than you think.
The ‘Big British Sex Survey’ discovered that nearly one in four Brits participate in bondage.
A further 38% admitted to using handcuff during sex and 41% enjoy being spanked. Nearly one in 10 (8%) use a butt plug during sex – another taboo broken in the BSDM (Bondage and Discipline, Sadism and Masochism) world of Fifty Shades.
“Most men like to believe themselves to be sexually driven alpha males but when it’s the female dictating the lovemaking it seems for many this can come with significant added pressures,” a spokesperson from ECigaretteDirect told HuffPost Lifestyle.
“The poll offers some really interesting insight into the male psyche and I think dispels the myth that they are all sex mad.
"Instead what we have found is that they can often be all mouth and no trousers, preferring to boast about their sexual exploits rather than live up to them when given the opportunity.”
If you're thinking of dabbling in bondage Fifty Shades style, take a look at these tips for beginners...