Presenting a united front is key to a successful political party - just look at how well Tony Blair and Gordon Brown got on. Best of chums, right?
Well, Ed Miliband and Ed Balls seem to have learnt from the mistakes of Labour's recent past.
But have they taken it too far? Here's seven pictures of the duo looking like they are trying to mirror each other exactly:
Ed Miliband applauds Shadow Education Secretary Ed Balls, after his speech to delegates during the Labour Party Conference at Manchester
Ed and Ed visit the Vauxhall Motors plant in Luton
Not a lot to laugh about during Prime Minister's Questions in the House of Commons
You've got to hand it to them
It's pointy finger time for the pair
Down it, down it: They sit on the platform at the Labour Party conference in Manchester
Ed congratulates Ed after his key note speech during the Labour Party Conference at the Echo Arena in Liverpool