"We should try to eliminate things that unnecessarily piss people off," the Ryanair chief admitted at his company's annual general meeting on Friday, after shareholders complained that the airline's reputation was hitting sales.
After recent reports like Ryanair refusing a refund for a dead passenger, the shareholders' argument must have worked as O'Leary promised an end to the airline's "macho" culture.
"I am very happy to take the blame or responsibility if we have a macho or abrupt culture. Some of that may well be my own personal character deformities," he said.
Given the Ryanair boss' maverick reputation, it may be hard for him to stop annoying customers. HuffPostUK has compiled the 20 best quotes when O'Leary showed off his ability to "piss people off".
To a passenger who demanded a refund
On customers being right
On overweight passengers
On passenges paying if they turn up without boarding passes
On Ryanair's customer service
On being 'overly nasty'
On The French
(Full quote: 'We love Boeing. F**k the French')
On flying Ryanair
On people who fly Ryanair
At a press conference in front of nine men, one from the Guardian
On Guardian readers
On his popularity
Offering advice to other airline bosses
On Margaret Thatcher
On passengers who can't find cheap Ryanair flights
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