Google Unveils New 'Hummingbird' Search Algorithm

27/09/2013 10:24 | Updated 27 November 2013

Google has announced a major shift in how it categorises and surfaces search links.

Known as 'Hummingbird', the update to its search algorithm is thought to be the first major shift for three years.

"We just changed Google's engines mid-flight - again," said Amit Singhal, senior VP, Google Search, at a presentation on Thursday.

Check out how it affects you in the video below.

Suggest a correction