Bingo-gate could be the next pasty-gate.
After a surprisingly uneventful Budget, George Osborne must have thought he could rest easy tonight.
He didn't reckon on Grant Shapps.
The Tory chairman tweeted an unhelpful image on Wednesday night, with the caption: "Budget 2014 cuts bingo & beer tax helping hardworking people do more of the things they enjoy. RT to spread the word."
Osborne had announced that taxes on bingo halls are to be halved, from 20% to 10%, and beer duty would be cut by a penny.
It was prompted by the fact that the number of bingo halls had "plummeted by three quarters over the last 30 years".
And, probably, because the Tories thought it might be an attractive bonus for the working class, sorry, "hard working people".
The tweet could not have gone down worse.
Could this Tory add be any worse, even if it said: 'Dance, drink and screw, because there's nothing else to do?' pic.twitter.com/cdB6cu3nVk— Tim Shipman (Mail) (@ShippersUnbound) March 19, 2014
Another CCHQ internet success pic.twitter.com/N4F1VjlJuE— Alex Wickham (@WikiGuido) March 19, 2014
The story continues after the slideshow...
@Markfergusonuk "Guys - I've been getting some great insight from this documentary I've been watching... think it's called Phoenix Nights."— Andrew Lomas (@andrewlomas) March 19, 2014
That ad is so hideously 'what DO poor people like, anyway? I know! beer! And flat caps! And whippets!'— Gaby Hinsliff (@gabyhinsliff) March 19, 2014
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Smelling blood, the Labour politicians piled in, and began the hashtag #LetThemEatBingo.
Of all the ill-conceived aspects of this Tory ad, it's the condescending use of the word "they" that grates the most. pic.twitter.com/eksjcCDSVP— Stewart Wood (@StewartWood) March 19, 2014
'I'd like two litres of white lightning and a scratch card. Yes, I'm just like you.' pic.twitter.com/JHZFzxQXZf— Jamie Reed (@jreedmp) March 19, 2014
.@grantshapps reminds me of Mr Cholmondley-Warner when he asked Grayson to investigate the "working class"— Andy Burnham (@andyburnhammp) March 19, 2014