COMEDY

'This Is A Generic Brand Video' Brilliantly Lampoons Just About Every Modern Advert (VIDEO)

26/03/2014 12:20 GMT | Updated 26/03/2014 15:59 GMT

'This Is a Generic Brand Video' started as this terrific piece by Kendra Eash on McSweeney's - and was then brought to equally terrific, video life by a stock video provider called Dissolve. As Dissolve says: unsurprisingly, they had all the footage.

The result is an absolutely spot-on spoof advert which is completely new - yet utterly, rather soul-destroyingly, familiar.

(Via AdWeek)