What's to come from John Lewis, M&S and more? Industry insiders tell HuffPost UK what you can expect.
One of the companies, SkinnyJab Ltd, came under fire for a post on Instagram by Gemma Collins.
The Facebook post for a car leasing company included the phrase: "Once you go black, you never go back" in reference to an Audi A4 deal.
The ad by online retailer Lemongrassrice appeared on Facebook in April. It's since been banned by the Advertising Standards Authority.
The Advertising Standards Authority accused the companies of exploiting "health-related anxieties during the crisis".
The Rebel Whopper was launched during Veganuary – but wasn't suitable for vegetarians or vegans.
Public Health England has not recommend the use of face masks as a means of protection from coronavirus.
A spokesperson for the clothing brand argued that both adverts encourage "female empowerment".
The ad, which showed a man leaning his head against a wall, featured the strapline: "Life insurance to die for."
They can no longer use celebs or athletes under 25 in their adverts.