Tattoos are divisive. On one hand, you have Mick Jagger saying: "I've managed to avoid tattoos so far." On the other, you have Christian Louboutin saying: "I realized that it's not only just a part of pop culture, but a bit of a map on someone's body, which says something about people. A part of their life, like an armor or a crest."
Whatever your opinion, tattoos are ingrained in modern culture and they no longer mean the things they used to. Getting a tattoo isn't macho, it isn't rock and roll, it isn't subversive. It can be all or none of those things.
To celebrate some of the very beautiful artwork decorating people's skins - specifically men considering it's our campaign month - here are some of the most striking tattoos we found while trawling through Instagram.
And we'd love to see yours - tweet us a picture of your own @HuffPoLifestyle.
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