A bison pauses to examine an information sign - about bison.
The powerful beast strode purposefully towards the sign in Wind Cave National Park, South Dakota, in possibly the most meta of all incidents since that Ryan Gosling Macaulay Culkin T-shirt incident.
The moment was captured by park worker Tom Farrell in March.
He revealed: "The bison was looking at the trailhead sign for the East Bison Flats Trailhead.
"It was just standing there looking like it was reading the sign.
"Bison have poor vision anyway so it was in the area for a few minutes."