Rodrigo Alves has become the first person in the UK to have stem cell hair treatment and has now spent over £125,000 on plastic surgery in a bid to turn himself into a real-life Ken doll.
The 30-year-old has undergone 20 cosmetic procedures including nose jobs, liposuction, six-pack and pec implants, calf shaping and botox fillers.
But he refuses to stop his quest for perfection and has recently undergone a unique treatment to help cover his emerging bald spots.
The transatlantic flight attendant became the first person in the UK to undergo the procedure, which saw doctors inject stem cells into his scalp.
After just four hours in the 'chair' Rodrigo's procedure was complete, and now just a couple of months later he is seeing the first results.
Rodrigo, who lives in London, said: "I started seeing results after two months, I have lots of baby hair coming through, it's amazing.
"My hair was really thin and my temple was starting to recede but now it's coming back in leaps and bounds.
"Seeing my hair begin to go like that was quite shocking. I was considering going to LA to have a transplant until I found these doctors.
"I'm getting so many compliments now," he said.
"The main results are on my temple, I don't have a receding line anymore, I'm really happy with it all," said the 30-year-old. "It was well worth it."
To complete the $8,000 (USD) procedure, doctors in Miami - where he underwent the operation - gave Rodrigo liposuction in his back to extract fat cells.
They then took 500ml of his blood and mixed the two together in a special machine for a number of hours to extract the stem cells.
The mixture was then injected into his scalp.
Brazilian-born Rodrigo has had 12 major operations, eight smaller cosmetic procedures and spent more than £125,000 since the age of 20.
His long list of surgery includes £8,000 on botox and fillers, £30,000 on three nose jobs, £3,000 on liposuction to his jaw and £10,000 on pec implants.
He has also spent £22,000 on a fake six pack, £7,000 on fillers to his arms, £7,000 on hospital bills, £7,000 on laser lipo, £6,000 on leg lipo and £3,000 on calf shaping.
He also indulges in twice-yearly Botox and filler top-ups and takes a cocktail of daily pills consisting of collagen tablets, anti-water retention and hair growth tablets.
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Rodrigo said he "admires" Barbie's boyfriend Ken - because the toy looks like the "ideal man".
He decided to go under the knife for the first time in 2004 after struggling with the way he looked since childhood.
As he grew older, Rodrigo realised he could change the way he looked with surgery - and had his first operation when he moved to London.
"I just want to present myself in a way I have always wanted to," he said.
"Cosmetic surgery has really changed my life, it was a positive makeover for me. If it wasn't for cosmetic surgery then I wouldn't be the man I am today," he added.
But Rodrigo's quest for perfection nearly cost him his life.
The Brazilian was left immobilised and unable to wash or feed himself after he developed an infection in his arms, following a gel injection to make them look more muscly.
After three weeks in hospital, with the support of friends and family, Rodrigo recovered and flew back to the UK.
He is now constantly researching new treatments and the best cosmetic procedures that can prevent him from ageing.
"I also still use a laser hair comb and many different vitamins and creams in other to improve the skin and hair condition.
"I receive lots and lots of emails and messages on Facebook from people around the world asking for beauty and cosmetic advice.
"I want to set an example of positive makeover and break the taboo about cosmetic surgery," he said.