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Justin Bieber's Calvin Klein Underwear Ads 'Break The Internet' More Than Kim Kardashian's Famous Paper Magazine Bum Cover

23/01/2015 15:51 GMT | Updated 23/01/2015 15:59 GMT

It turns out that Justin Bieber came closer to “breaking the Internet” than Kim Kardashian did, with his recent underwear shoot for Calvin Klein.

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Kim grabbed everyone’s attention late last year, when she posed with her bum out on the front cover of Paper magazine in a bid to - in her words - #BreakTheInternet.

@kimkardashian covers our winter #BreakTheInternet issue, photographed by #JeanPaulGoude. 🍑

Una foto publicada por Paper Magazine (@papermagazine) el

Admittedly she came awfully close, the following week it seemed everybody had an opinion on Kim’s posterior, but it has now been revealed that even more people had something to say when The Biebs was unveiled as the new face of Calvin Klein earlier this month.

In just 48 hours, Justin’s pictures successfully accrued over 1.6 million mentions across social media, which is five times more than Kim’s controversial photo-shoot managed.

Officially a part of the legacy. Check out @calvinklein for more. #mycalvins. #newfaceofcalvinklein @mertalas

Ein von Justin Bieber (@justinbieber) gepostetes Foto am

Of course, that’s not necessarily a positive thing for Justin, particularly given how much attention was drawn to one report in particular, which claimed to have "un-retouched" pictures proving his body and *ahem* appendage had been heavily photoshopped to appear more impressive.

However, the site who first shared these so-called "leaked" photos later issued an apology to the ‘Beauty and a Beat’ singer, claiming that the supposed photos were fake.

Justin later acknowledged the controversy himself, by posing a picture on his Instagram wearing nothing but a towel to prove he was the real deal.

Photoshop lol

Uma foto publicada por Justin Bieber (@justinbieber) a

Good grief.

It sounds like Kim isn’t quite done with her quest to #BreakTheInternet, after a string of photos she posted on her Instagram page, frolicking in the snow in what she has dubbed the “fur-kini”, have been shared all over social media - and landed her in hot water with animal rights activists Peta.

Kim Kardashian's Hottest Moments

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