An energy company has faced a backlash after a competition run as part of a campaign to attract more girls into science was won by a boy.
EDF Energy’s Pretty Curious campaign is “inspiring girls’ curiosity about science, technology, engineering and maths (STEM)”.
Its website reads: “In the UK, only 1 in every 7 people who works in science, technology, engineering and maths is female.
“Our Pretty Curious campaign aims to change that by sparking the imagination of young girls, inspiring them to stay curious about the world around them, and continue pursuing science-based subjects at school - and in their careers.”
The Pretty Curious campaign is about inspiring girls' curiosity about STEM
From a group of five finalists - including three girls - the winner chosen by a panel of judges was a 13-year-old boy, who designed a games controller which harnessed kinetic energy.
The result drew a barrage of criticism online…
Encouraging girls to choose a career in science by letting a boy win!
— Elisabeth Bik (@MicrobiomDigest) February 27, 2016
— Dr Claire Hardaker (@DrClaireH) February 26, 2016
— Kate Bevan (@katebevan) February 26, 2016
'Girls in tech' competition run by EDF Energy is won by a boy. Talk about tone deaf! https://t.co/cSEpQf9lqP
— Mike Butcher (@mikebutcher) February 27, 2016
— Brian Yim Lim (@DrBrianYL) February 27, 2016
— Liz Hide (@TheMuseumOfLiz) February 27, 2016
A severe push back for girls aspiring to be #WomenInSTEM
Tagline of #prettycurious was "Why aren't more girls pursuing science?"
— Elisabeth Bik (@MicrobiomDigest) February 26, 2016
However, some did defend the decision…
— Alexandra Cocking (@DinoRangerAlex) February 27, 2016
Yes, a boy won the competition, but the rules of the competition beforehand stated it was open to all! #PrettyCurious
— Dan Herd (@DanHerd) February 27, 2016
Teenage scientist and public speaker Ciara Judge also defended the competition.
In a post on her blog, Judge, who won the BT Young Scientist of the Year award in 2013, said: “Yes, the competition had the intention of promoting girls in STEM, but who’s to say it hasn’t done that? It’s not about the prizes, it’s about the involvement. I’m sure most of the participants of that science fair came away from the experience with pride, enthusiasm and of course, many new ideas.
“To those criticising the idea that a contest to promote females in STEM would have a male winner, I ask: is allowing a girl to win by default really a way to promote girls in STEM?
“There is no worse feeling on earth than feeling like your success is because of your gender, or feeling like the token female and I have been in that situation more times than I care to count. I would truly hate for a fellow girl in STEM to ever feel the same.”
EDF Energy sent a number of replies from its official account to those criticising the result.
@robbeekmans 2/2 Of the 5 finalists 3 female & 2 male. Finalist were shortlisted by a panel inc school children & winner via a public vote.
In a statement, EDF Energy said: "Following last year’s #PrettyCurious programme, which aimed to inspire girls about careers in STEM, EDF Energy launched a social media competition open to all children called the #PrettyCuriousChallenge.
"We had a number of girls and boys taking part in the challenge to create a 'connected home' product resulting in three female and two male finalists. The winner was selected via a public vote based on the merit of their idea."
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