With all the swimwear hashtags, sun-boosting filters and beach-side selfie sticks about, you could be forgiven for wanting a bikini to look as good on the 'gram as it does IRL.
Luckily, the high street is as tapped on to social media as the rest of us - bringing out a whole host of bikinis designed to rack up those likes.
Sure, you may not be an Instagram influencer or internet star (yet), but who says pretending your entire existence is spent getting paid to bask in a tropical paradise isn't a viable way to spend the summer.
Shallow? Maybe. But not as shallow as the water you'll probably be wading in because these bikinis really are too pretty to get wet.