I've certainly been guilty of sharing and Smoasting, especially the F***-Off Boasting About Your Child posts: when our 19-month-old completely surprised us by counting to 10, I was bursting with pride and wanted to shout it from every rooftop but I stopped myself. Because, actually, do I really need 40 likes to affirm that our son is as bright as a button?
Fashion Week is getting faster. Shows that are not livestreamed, are immediately shared with the world via social media. However, those who are lucky enough to sit in the front row have to be slightly discerning as to what they upload; while hundreds of photos are uploaded over Fashion Month, there are many of those that don't quite make the cut.
We are a social-network generation. When I was thirteen we had Bebo and MSN, then it all moved to Facebook. Now we have collectively entered the nascent Instagram era. While Instagram may seem like a picturesque, sepia-tinted way to document our lives, our growing fondness for the app arguably says some very disconcerting things about our 'sharing' habits.
One of the worst things you can say to professional photographers is that, thanks to smartphones, we are all photographers today. They will argue that real photographic talent comes from experience and that amateurs will never replace professional when it comes to crafting meaningful visual stories. They are right, but they're also missing the point.
Psychologically Snapchat reflects the mindset of today's consumer: media is disposable and short attention spans are rife. Through our own research we've also discovered that 18-24 year olds are worried about how others perceive them. Whereas Facebook keeps a 'legacy' of their lives and antics, Snapchat is fleeting.