We don't need to look too hard to uncover some of the motivation between these frequent m-shopping trips. Social media feeds are awash with inspirational images and every product imaginable. This means that every day, shoppers are flicking through catalogues-worth of products, styled and validated by their friends as well as an army of digital influencers that comprise their online network.
Poor mental health is something I have struggled with for a long time; now in my final year at University and preparing to enter the "real world", I would like to be in a far stronger place than I am. I'm depressed, anxious, and have a difficultly complex relationship with my eating, food and weight. This is nothing new.
Instagram stories makes the world look a brighter, shinier and damn right funnier place. Just at a time when we need it most. This uncertain era post Brexit, and pre-Trump presidency (yes, really) means our social media is swamped by negativity, worry and where cat photos and skateboarding dogs got relegated behind the real news stories doing the rounds. None of them positive.