Sports brands and organisations can use social media, not only as a way to keep fans updated with the latest news, but to get others interested in sports. It's not just about promoting the team, and by extension its brand, it's about having conversations that build lasting relationships with people. Using social media, sports stars, teams and brands can keep fans invested in sport all year round.
Today's amazing technology means we can easily keep in touch with friends and family abroad and share our life experiences with our nearest and dearest, but it comes at a price. Our text conversations have jumped over to real life as we shun the use of please and thank you and speak in abbreviations.
What we really need is for social giants like Twitter, Facebook and YouTube to take a real stake in fostering a culture change. I'm talking about something that's developed by and for black people because I'm bored of calling people out and feeling alone. It's emotionally distressing and it's time we had some progressive backing.
I enjoy emojis just as much as the next smartphone-obsessed millennial; while I'm delighted that I will soon be able to illustrate my english breakfast in full (bacon, sausages and eggs are just some of the new inclusions), I can't help but feel slightly concerned by the rate at which emojis seem to be monopolising the way we communicate.
On one hand, our food culture is thriving like never before. On the other, for or many of us, food is a source of anxiety rather than nourishment and pleasure. It's evolved into a controversial 'thing' to either obsess over or give zero f***s about while stuffing your face and arteries with yet another unhappy meal at the drive-through.
I literally look down all the time. We have become a look down generation, void of eye contact and passing conversation. I can't walk to or from the station/office/shop/pub without checking my notifications which then spark an urgency to respond and engage. I'm dismissive of, and frustrated by strangers. I'm grumpy and permanently tired.
Brazilian Instagrammer and YouTube star João Paulo has taken social media by storm after recreating some of the hottest women's fashion from the Met ...