Sometimes it's hard to understand why they're attacking you, and it's bad enough when the keyboard warriors come for you in their scores... but what if a fandom comes for you? What if it's a celebrity you respect? What if someone says something that could really affect your brand? What if they try to destroy you, your business, your puppy, and the horse you rode in on?
When curated well, Instagram can be a brilliant way to promote your blog and gain a large readership. Done badly, and it will turn into yet another platform that waters down your brand and creates, at best, a fickle following. Instagram is demanding. It requires careful attention and love: there's no 'scheduling in' option here whilst you disappear for a week.
Instagram, the popular photography sharing app, currently has more than 500 million active users. For travellers that means an array of pictorial insights from which to draw inspiration. You'll find selfies, landscapes, cityscapes and carefully arranged food photos. Some accounts show holiday snaps while other streams display travel images by professional photographers.
Sports brands and organisations can use social media, not only as a way to keep fans updated with the latest news, but to get others interested in sports. It's not just about promoting the team, and by extension its brand, it's about having conversations that build lasting relationships with people. Using social media, sports stars, teams and brands can keep fans invested in sport all year round.