Somewhere between arranging the napkins for an optimal 'flat lay' and obsessively checking to see whether the 'likes' for my pancakes had made it into triple figures yet, I realised this. I had become an Instagram Wanker.
If they truly want to stay relevant and prevent a mass exodus, they need to go a different way. And that's not by doing what everyone else is doing - copying Snapchat - it's by looking to the past and stealing from the future.
The region has proved that innovation is the key factor to growth and sustainability; hence they invest in research and development. In fact Scandinavia has the highest number of researchers per million people; with Finland being the world leader followed by Denmark.
There are tons of round ups of Instagram fitness stars to follow, but depending on the publication and their reader's idea of the 'ideal body', the list is either all long and lean models or hard-core quads of steel body builders. Here are my suggestions of fitties to follow on Instagram now.
People used to have to search for pro-ana to find the websites but now it's on the #recovery and #healthy hashtags on Instagram. It's scarily accessible. When pro-ana existed as full websites the owner of the site would've known exactly what they were doing.