Willoughby, who is mum to Harry, seven, Belle, six, and Chester, two, said she had a moment with her eldest son once in M&S.
“I wanted to die,” she said on the show on Friday 28 April.
Schofield, Willoughby and Sanders were speaking to a mum who said she couldn’t control her eight-year-old daughter.
Sanders advised the mum that parents should be firm and not give in to their children’s behaviour.
Talking about her son Harry, Willoughby continued: “It was the worst thing.
“He just flipped and I thought if I take you out or I just cave or give in, I know you’re going to do this again and again and again.
“I wanted the ground to open up worrying everyone was going: ‘Oh, there’s that Holly Willoughby, she’s not a very good mum is she’.
“I wanted to die but I tell you what, he didn’t do it again because he didn’t get the reaction he wanted.”
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