Have we caught them all? New figures reveal that Pokemon Go’s insane popularity could finally be falling off.
Axiom Capital Management have been pulling together a range of data sources and found that after its initial boost in popularity, the number of people playing the mobile game is slowly declining.
This will be reassuring news to the big hitters of the mobile world Facebook, Snapchat, Twitter and indeed Tinder, all of whom have comfortably enjoyed the lion’s share of people’s time on their smartphones.
“Given the rapid rise in usage of the Pokémon Go app since the launch in July, investors have been concerned that this new user experience has been detracting from time spent on other mobile focused apps,” explained Senior Analyst Victor Anthony.
“The declining trends should assuage investor concerns about the impact of Pokémon Go on time spent on the above named companies,”
What is Pokemon Go?
Pokemon Go is a mobile game which is compatible with smartphones running iOS or Android.
The game uses a new technology called augmented reality, what this does is layer a game/virtual experience over the real-world.
The aim of the game is to catch creatures called Pokemon, train them and then eventually compete in battles against other players.
Open up the app and you’ll be presented with your character standing over a map, this is where the real-world and the game world are combined, meaning that if you walk down the street in real-life you’ll walk down the same street in the game world.