Sadly, both Fuck0ffee and Bricklane Coffee, appear to have misunderstood the time-old saying that "any publicity is good publicity" and, in doing so, to have missed a very simple truth: If you want to stand out in London's over-saturated independent coffee market, insulting 52% of the population isn't the best way to go about it. It's bad marketing, bad PR and, worst of all? It's not even funny.
We're not a commodity and, contrary to hotels, cars, books etc. we have feelings and emotions, and are essentially pretty fragile individuals who really don't need - as the Register has dubbed it - 'slander-as-a-service'. How anyone could think this even vaguely a clever idea, and not a malicious, odious platform for bullying and nastiness is beyond me.
I am proud to be a survivor, but it took me a long time to stop being ashamed of being a victim. I am the daughter of a welterweight boxing champion father and a formidable mother, I was raised to be confident, discerning and vigilant. Like so many others, I presumed DV was something that 'happens to other people'.
Imagine you went on a first date with someone who was sarcastic, nasty, disparaging towards you. It's hard to believe that you would agree to a second date. Yet an abusive relationship can creep up on us and have us gradually accepting that behaviour, justifying it, perhaps even feeling that we are in some way responsible for it happening.
The Ministry of Justice has published details of how its new child super-prisons ("secure colleges") will be run. Sold as all about putting "education at the heart of custody", the plans are scant on detail about how children will be helped via education and health services, but contain 15 astonishing pages on discipline, punishment and control.
I heard this morning that Jonathan Agnew quit Twitter after receiving a stream of abuse on the site after a spat with Kevin Pietersen's wife. Although I haven't (yet) been wished 'death by Ebola' by an anonymous Twitter user, I've recently had the misfortune of dealing with a few Twitter trolls of my own...
Maybe Jennifer Aniston is not the best example if you espouse the mantra 'live by the camera die by the camera'. She has had plenty of opportunities as a result of her media profile; she has significant resources as a result of her public profile to shield her from the worse excesses of the Internet. But she is a useful poster child to remind us of the dangers of the Internet.
From a young age we are taught that forgiveness and acceptance is the key to happiness. But have these teachings been misconstrued to such an extent that we now have a warped view of what actually deserves forgiveness and acceptance? Do we now unconsciously gravitate towards destructive relationships, believing that without pain there can be no real passion?
Here is a young woman in a popular holiday destination for those with a limited budget - I'm not going to assume that she's working class, but I'm certain the journalists will have done. She having fun, she's drinking, she's apparently being sexual on her own terms. Someone filmed it and the whole thing went viral - oops. Enter the tabloids with their guidebook to acceptable women's behaviour and pronounce her unclean, apparently we've found a "new low" ... It's not long before social media is calling her "actual vermin" and a "repulsive slag". I failed to find anyone (other than feminists) criticising the men in any way, the woman in question has had her name and photo all over the internet today; where are the men?