There are few experiences more enjoyably Zen-like than buying in one of Apple's cool white stores. From Singapore to Shepherds Bush the experience is sublimely efficient. The browsing shopper, secure in the knowledge that everything has been displayed in an aesthetically beguiling manner, can be confident that the best is on show and shown to its best advantage. It is what makes shopping with Apple so special.
Danny Kitchen, a 5 year-old from Bristol, racked up a bill of £1700 in less than 10 minutes. He'd been buying bombs in the 'free' app Zombies vs. Ninja at £69.99 per pack. He bought 19, as well as various other bonuses. When asked what happened Danny said, "I'm not sure how I did it, I thought it was free."
It's very much in its infancy, but the ability to create a sophisticated ICT solution without compromise, eliminating painful and slow IT projects and instead being able to react with fast IT solutions may yet convince your CEO to let you carrying on playing Angry Birds. After all,l if you're smart it's simply ALT TAB and no one will everknow.
Smartphones have given us instant access to a range of services from games and maps to taxi booking and banking through apps. With smartphone use increasing, app downloads are only set to increase at the same pace. But as the number of apps and smartphones grow they are becoming an attractive target for the criminal gangs behind PC scams who are looking to expand into mobile.