There are few experiences more enjoyably Zen-like than buying in one of Apple's cool white stores. From Singapore to Shepherds Bush the experience is sublimely efficient. The browsing shopper, secure in the knowledge that everything has been displayed in an aesthetically beguiling manner, can be confident that the best is on show and shown to its best advantage. It is what makes shopping with Apple so special.
Danny Kitchen, a 5 year-old from Bristol, racked up a bill of £1700 in less than 10 minutes. He'd been buying bombs in the 'free' app Zombies vs. Ninja at £69.99 per pack. He bought 19, as well as various other bonuses. When asked what happened Danny said, "I'm not sure how I did it, I thought it was free."