The inevitable has happened: Apple has finally reacted to Brexit’s fluctuating pound and it has hit us where it hurts, our apps.
According to 9to5Mac, Apple will start raising the prices on the App Store by up to around 25 per cent.
The decision is reportedly as a result of the pound’s fluctuating state after the news that the UK was leaving the European Union.
Effectively that means a £0.79 app or game will now cost £0.99, while a game like Super Mario Run will go up in price from £7.99 to £9.99.
In a message to its developers Apple sent out a document explaining how each of the pricing tiers would be changing.
It is believed that the price changes will start appearing on your iPhone or iPad in the next seven days.
This price hike means that app prices are now, for the first time, in line with the US e.g. a £9.99 app costs $9.99 in the United States.
According to the message sent out to developers, prices will also be increasing in both India and Turkey.
In a statement to Engadget UK, an Apple spokesperson said: “Price tiers on the App Store are set internationally on the basis of several factors, including currency exchange rates, business practices, taxes, and the cost of doing business. These factors vary from region to region and over time.”
Apple isn’t the first company to react to the Brexit decision. HTC previously announced that it would be raising the price of its Vive virtual reality headset.
Smartphone manufacturer OnePlus also revealed that it too would be raising the price of its popular smartphone the OnePlus 3 and OnePlus 3T to better reflect the changing value of the pound.
Best Smartphone You Can Buy In 2017:
Apple iPhone 7
Eduardo Munoz / Reuters
This is Apple’s best iPhone ever, and if we’re honest it’s one of their most innovative devices yet. It has an incredible camera, is water-resistant and boasts a stunning bright new display. Of course it can’t escape the rumours surrounding next year’s device but if you’re looking to buy a smartphone right now, and Apple are on your radar, this is the phone for you.
The Huffington Post UK
This is Google’s iPhone. It’s that simple. As such there are achievements and compromises. If you’re after an incredibly well-built, powerful Android flagship, Google have given you a truly five-star smartphone. If you’re a photographer, the Pixel’s camera and cloud storage option make this a no brainer. It's not cheap though, with the XL costing over £800.
The Huffington Post UK
The OnePlus 3T is simply a continuation of the ethos that makes OnePlus phones so good. It’s exceptionally well-built, powerful and offers you everything you could want in an affordable and meaningful package. No smartphone will give you more value for money.
Samsung Galaxy S7 edge
Bloomberg via Getty Images
With a new curved back and larger 5.5-inch display the Samsung Galaxy S7 edge is more about evolution than revolution. The S7 edge now sports a water-resistant body, embedded camera and a MicroSD card slot. The S7 edge is also Samsung's most powerful smartphone yet, so powerful in fact that Samsung have actually had to equip a tiny water-cooling system inside the phone. The good news though is that means you'll never have to worry about getting a warm hand.
Apple iPhone SE
The Huffington Post UK
Incredibly, Apple's familiar-looking iPhone SE manages to boast the same performance as its top-of-the-range iPhone 6s making it the most powerful 4-inch smartphone available. If you're keen to return to the days of one-handed texting then Apple's bite-sized iPhone is the smartphone for you.
The LG G5 sets itself apart from rivals like the S7, Xperia XA and the iPhone 6s by being something utterly unique. The G5 is the first commercial 'modular' phone, allowing you to swap out the bottom for new accessories. So far there's an audio one made in partnership with Bang & Olufsen and a camera-focused attachment which gives you extra camera controls.
JACK TAYLOR via Getty Images
The Huawei P9 is a smartphone designed for capturing life. Thanks to a partnership with photography legends Leica this dual-lens camera can take pictures that'll put your dedicated camera to shame. Of course it helps that the P9 is also a pretty great Android smartphone as well.
Google Nexus 5X
The Nexus 5X strikes the ultimate balance between power and affordability. Taking over the responsibility from the frankly excellent Nexus 5, Google's new smartphone boast an ultra-light body but still crams in a fingerprint sensor, the latest version of Android marshmallow and a Full-HD display.