In an ideal world, Google should be paying more in tax, but don't hold your breath when international agreement is the only state-based solution. Instead, public pressure is the strongest force to persuade companies that it is in their interests to make a 'moral' contribution in tax.
The choices we make will begin to determine whether we have a responsible capitalism or an irresponsible one. The events of the past three weeks have only served to underline how distant and distracted David Cameron, not to mention his divided party, has become from addressing these issues.
One in 10 British workers is working fewer hours than they'd like to. Forced casualisation is a reality for millions. The 'underemployment rate' for 16-24-year-olds is 30%. Retail workers are being offered 12-hour weeks, at a level that puts them below the national insurance payment threshold.
The knives are out for the energy companies in the press and political spheres alike, with public outrage increasing with every new revelation aired. But their anger is not directed solely at the likes of BP and Shell, but also at the lax regulatory environment which has allowed such alleged abuses to flourish for years.
Bee numbers have been on the decline since the Sixties, so it is crucial to raise as much awareness as possible around their economical and environmental importance to encourage people to show their support for the British bee.
The public, and those who represent its interests, simply don't believe that financial organisations are willing to take the necessary steps to ensure that the industry's reputation is restored and that future crises are avoided.
Last week I wrote that the US economy was in a sweet spot for the markets, with a Goldilocks, 'not too hot, not too cold' type recovery that won't cause the Fed to tighten, but will provide enough cheer to keep risk 'on'.
The calls for banking reform are growing. About time. The big crash was more than five years ago. Since then we've had Libor rate-fixing, bonuses for failed financiers, massive fines for malpractices by leading banks, mis-sold PPI, interest rate swaps, fraud, money-laundering and tax dodging. Scandal after scandal. Are we mugs or masochists? Why do we put up with it? The rot has got to stop.
Here's a prediction: the Brent price fixing scandal will turn out to be larger than Libor. Energy prices ripple throughout the real economy and there will be not thousands but millions of angry punters ready to exercise a grievance if any of these allegations turn out to be true.
Ordinary immigrants coming into the UK did not invent numerous devious ways of lending and re-lending useless loans to get rich people even richer which we now know led to the banking collapse and the near ruining of our economy - but you would think they did the way people are piling in.