Big Data

Data Is a God-Like Power - And Our Political Parties Are Taking Note

Joseph Musgrave | Posted 27.08.2015 | UK Politics
Joseph Musgrave

Using all this data brings a myriad of implications, not least the increasing atomisation of voters by political parties. We have already briefly explored this. What I didn't mention was how Obama's operation would send door knockers to specific doors as the data they gathered told them how many people in a given street they needed to convince.

A Beautiful Mind: Is Neuroscience the Future of Advertising?

Jon Buss | Posted 31.07.2015 | UK Tech
Jon Buss

At the end of the day, the mind is a fascinating tool and what drives human decision-making will continue to keep marketers up at night - whether we understand the brain or not.

Big Data Makes a Better Blockbuster

David Akka | Posted 30.07.2015 | UK Tech
David Akka

The signs have been visible for a while that Big Data is crossing the chasm and moving into everyday operations including the world of entertainment. Initially Big Data was used to predict blockbusters but now they are being used to write them, indicating that data scientists will be the next most critical job for a wider range of industries..

From Huge Serves, to All the Break Points: Looking Back at Wimbledon 2015...

Sam Seddon | Posted 17.07.2015 | UK Tech
Sam Seddon

From a sporting, but also business perspective, The Championships this year have shown us that both can significantly benefit from access to large amounts of data and the analytics capabilities to use these insights.

Cloud Bridging The Innovation and Skills Gap

Doug Clark | Posted 17.07.2015 | UK Tech
Doug Clark

For our economy to flourish again we need to stimulate innovation and have the skills to compete on a global stage and cloud can help enable this as it has a comparative low cost of entry compared with traditional methods.

Apple Pay and the Concentration of Data Power

Mike Weston | Posted 17.07.2015 | UK Tech
Mike Weston

It will be another landmark in the concentration of personal data in the hands of a major tech company. Like Google and Facebook, Apple knows a lot about how people lead their lives. In our new digital world, such knowledge is power - and, increasingly, money.

Artificial Intelligence: Road Ahead for Banking Sector

Preetam Kaushik | Posted 14.07.2015 | UK Tech
Preetam Kaushik

Understanding this has to be an effort within the context of banking, big global banks such as UBS are turning towards technology and AI to mine data for insight into customers and help lenders stay competitive in the digital era.

How Much Data Protection Do We Need?

Mike Weston | Posted 22.06.2015 | UK Tech
Mike Weston

Pushing for strong and transparent data protection rules isn't only in the interest of the man or woman on the street, it will benefit businesses too. Making the rules of the game clearly defined creates a level playing field within which businesses can innovate.

Working, and Thriving, in a Digital World: Cloud and Data

Neil Davidson | Posted 03.06.2015 | UK Tech
Neil Davidson

To a professional services executive focused on delivering results, terms like "mobile," "social," "cloud" and "big data" can sound like little more than buzz words. Yet, together, these four technologies converge as today's platform for digital business. And when harnessed properly, they can drive real change within your organisation.

Are You Ready for the Ubernet?

Andy Law | Posted 22.05.2015 | UK Tech
Andy Law

The enabling power of the Ubernet to shorten space and time is not about redundancy of humans. It's about a new form of connectivity. An "in your pocket" 24/7 connection that has to be "cool and useful" or will be dumped with the swipe of a digit.

Working, and Thriving, in a Digital World

Neil Davidson | Posted 14.05.2015 | UK Tech
Neil Davidson

There is a direct link between capturing time and expenses in a mobile device and profitability. The ability to capture hours in an app drives greater accuracy and more billable hours, ensuring fewer write-offs. The result? A faster work-to-cash process and considerable bottom line savings.

Using Data and Insights to Unleash Brand Creativity

Owen Sagness | Posted 31.05.2015 | UK Tech
Owen Sagness

As technology becomes ubiquitous, it provides a means for brands to extend and enrich real life experiences. If marketers are prepared to take a leap of faith and explore these future visions, it will unleash their creativity now, driving innovation and cutting through the noise.

European Ad Market in Rude Health as Advertising Week Europe Kicks Off

Nikki Mendonca | Posted 25.05.2015 | UK
Nikki Mendonca

With Advertising Week Europe now in full swing, the following six trends highlight why the ad industry is actually in a good place.

Big Data 2.0

David Richards | Posted 08.05.2015 | UK Tech
David Richards

While the focus has largely been on big data's promise, less attention has been paid to how companies should go about putting it into practice - because although the majority appreciates its potential, it's a minority that fully understands how to roll out the technology.

It's Time to Go on a (Data) Diet

Mark Whitby | Posted 02.05.2015 | UK Tech
Mark Whitby

We have computers at home, at the office, and in our pockets, and with them we create, exchange, and process data almost non-stop. The result is that there is an awful lot of data in the world.

How Smart Technology Is Helping Publishers Regain What They Lost to the Internet (Part II)

Will Bancroft | Posted 28.04.2015 | UK Tech
Will Bancroft

Marketers have understood that not all social sharers are created equal. Within a publisher's flow of social traffic, there is typically a hardcore of fans. But who constitutes this hard core? And, how hardcore are they?

Without Identity, the Internet of Things is Just Noise

Patrick Salyer | Posted 28.04.2015 | UK Tech
Patrick Salyer

Utilising a dynamic-schema database with the ability to go beyond basic user attributes makes building accurate customer profiles and engaging experiences a reality for companies heavily invested in the creation of connected devices.

When Was The Last Time You Actually Enjoyed Calling A Contact Centre?

Alistair Niederer | Posted 28.04.2015 | UK
Alistair Niederer

This move to customers using multiple channels at all times has been supported further by the prevalence of smart phones. Internet access from almost anywhere is easy today and the culture of engagement has been accelerated because of this.

How Smart Technology Is Helping Publishers Regain What They Lost to the Internet (Part I)

Will Bancroft | Posted 25.04.2015 | UK Tech
Will Bancroft

Within these trends most publishers have ended up giving away their data too, without realising the true costs - to social networks, search engines and a plethora of free application providers. Yes, free apps have proved useful, but as they say: 'when the service is free, you're the product'.

Artificial Intelligence: Embrace Evolution!

Martijn de Wever | Posted 19.04.2015 | UK Tech
Martijn de Wever

Should we fear the speed of technological progress? We decided to not fear but embrace it. As fear is an emotion based on the disability to predict the outcome of a particular situation, we choose to become better at predicting and finding ways to assist us in making the right decision.

Political Parties' NHS Pledges Are Startlingly Analogue

Freddie McMahon | Posted 17.04.2015 | UK Tech
Freddie McMahon

In the US, there are even bandages going into production that tell you how a wound is healing - not to mention tablets with in-built sensors that can relay key information about your body right from the front lining of the stomach, so to speak.

Government Chief Data Officer? We Need an Army of Data Analysts

Simon Dennis | Posted 12.04.2015 | UK Tech
Simon Dennis

By 2020 there will be 56.000 jobs across the UK for big data specialists, yet over three-quarters of big data positions are currently described as difficult to fill. Crucially, using data in public services is about achieving efficiencies, and that is key for any future government.

Is the Bulk Interception of Data Worse than Mass Surveillance?

Richard Stacy | Posted 11.04.2015 | UK Tech
Richard Stacy

It is highly unlikely that the people charged with supervising our security services have any idea how algorithmic surveillance works. It is also highly unlikely that the people at GCHQ are going to enlighten them.

Everything Google Knows About You

Alltime Conspiracies | Posted 27.01.2015 | UK Tech

Discover how much the world's biggest search engine really knows about you with Alltime Conspiracies....

A Brief History of Open Addresses

Jeni Tennison | Posted 18.03.2015 | UK Tech
Jeni Tennison

The UK's postal history can be traced back to the 12th Century and Henry I, who appointed messengers to carry letters for government. Fast forward to 1635 and Charles I opened up the Royal Mail to the public, the UK's first ever national postal service.