The cloud isn't just for techies anymore. Understanding what's next for cloud computing is crucial for businesses at all levels. Managers are responding to the real opportunities that the cloud offers to develop new business models, forge closer ties with customers and tap into the expertise of employees and partners.
Having discussed harnessing social media, enabling internal knowledge creation and leveraging social capital in previous articles, it seems a logical topic to cover next is to address one the key players in this debate and how they interplay with advances in data analytics and technology: Human Resources.
Interest in Big Data analytics has increased sharply over the last twelve months, and usage by commercial, non-profit and public sector organisations surged. What's driving this? One reason is that storage costs have fallen... Another important factor is the growing number of sophisticated analytics tools that are available.
The "right to be forgotten" could be seen as a potential coup for brands and consumers who wish to rid themselves of those old, embarrassing search links once and for all... Instead of being asked in the fine print if we wish to opt out, the marketing industry may need to get used to the idea of politely asking consumers to opt in.
What's the best story you've ever been told? What's the best piece of fiction you've ever read? What is it about the memories of those that have made them stick in your mind? Defining what a story is and why they have impact is very difficult. At its heart a story has characters, a narrative, tension, and a resolution. What if you could take the key aspects of storytelling and apply them to data?