The best big data is the data generated as a by-product of operational, customer and supplier processes. The data that people naturally share, and are willing to, in return for a better experience or end product. And the best big data is when it becomes information that is readily analysed by business users for useful insights.
2013 was a year in which big data became a 'hot topic' for discussion and debate, reaching far beyond the usual industry journals and making the mainstream news for a number of good and bad reasons. With that in mind there has been a great deal of speculation about what trends we should expect to see in big data in 2014.