Big Data

European Ad Market in Rude Health as Advertising Week Europe Kicks Off

Nikki Mendonca | Posted 27.03.2015 | UK
Nikki Mendonca

With Advertising Week Europe now in full swing, the following six trends highlight why the ad industry is actually in a good place.

Big Data 2.0

David Richards | Posted 09.03.2015 | UK Tech
David Richards

While the focus has largely been on big data's promise, less attention has been paid to how companies should go about putting it into practice - because although the majority appreciates its potential, it's a minority that fully understands how to roll out the technology.

It's Time to Go on a (Data) Diet

Mark Whitby | Posted 09.03.2015 | UK Tech
Mark Whitby

We have computers at home, at the office, and in our pockets, and with them we create, exchange, and process data almost non-stop. The result is that there is an awful lot of data in the world.

How Smart Technology Is Helping Publishers Regain What They Lost to the Internet (Part II)

Will Bancroft | Posted 02.03.2015 | UK Tech
Will Bancroft

Marketers have understood that not all social sharers are created equal. Within a publisher's flow of social traffic, there is typically a hardcore of fans. But who constitutes this hard core? And, how hardcore are they?

Without Identity, the Internet of Things is Just Noise

Patrick Salyer | Posted 02.03.2015 | UK Tech
Patrick Salyer

Utilising a dynamic-schema database with the ability to go beyond basic user attributes makes building accurate customer profiles and engaging experiences a reality for companies heavily invested in the creation of connected devices.

When Was The Last Time You Actually Enjoyed Calling A Contact Centre?

Alistair Niederer | Posted 27.02.2015 | UK
Alistair Niederer

This move to customers using multiple channels at all times has been supported further by the prevalence of smart phones. Internet access from almost anywhere is easy today and the culture of engagement has been accelerated because of this.

How Smart Technology Is Helping Publishers Regain What They Lost to the Internet (Part I)

Will Bancroft | Posted 24.02.2015 | UK Tech
Will Bancroft

Within these trends most publishers have ended up giving away their data too, without realising the true costs - to social networks, search engines and a plethora of free application providers. Yes, free apps have proved useful, but as they say: 'when the service is free, you're the product'.

Artificial Intelligence: Embrace Evolution!

Martijn de Wever | Posted 18.02.2015 | UK Tech
Martijn de Wever

Should we fear the speed of technological progress? We decided to not fear but embrace it. As fear is an emotion based on the disability to predict the outcome of a particular situation, we choose to become better at predicting and finding ways to assist us in making the right decision.

Political Parties' NHS Pledges Are Startlingly Analogue

Freddie McMahon | Posted 16.02.2015 | UK Tech
Freddie McMahon

In the US, there are even bandages going into production that tell you how a wound is healing - not to mention tablets with in-built sensors that can relay key information about your body right from the front lining of the stomach, so to speak.

Government Chief Data Officer? We Need an Army of Data Analysts

Simon Dennis | Posted 10.02.2015 | UK Tech
Simon Dennis

By 2020 there will be 56.000 jobs across the UK for big data specialists, yet over three-quarters of big data positions are currently described as difficult to fill. Crucially, using data in public services is about achieving efficiencies, and that is key for any future government.

Is the Bulk Interception of Data Worse than Mass Surveillance?

Richard Stacy | Posted 10.02.2015 | UK Tech
Richard Stacy

It is highly unlikely that the people charged with supervising our security services have any idea how algorithmic surveillance works. It is also highly unlikely that the people at GCHQ are going to enlighten them.

Everything Google Knows About You

Alltime Conspiracies | Posted 27.01.2015 | UK Tech

Discover how much the world's biggest search engine really knows about you with Alltime Conspiracies....

A Brief History of Open Addresses

Jeni Tennison | Posted 18.03.2015 | UK Tech
Jeni Tennison

The UK's postal history can be traced back to the 12th Century and Henry I, who appointed messengers to carry letters for government. Fast forward to 1635 and Charles I opened up the Royal Mail to the public, the UK's first ever national postal service.

How to Tackle the Data Sharing Problem

Simon Dennis | Posted 21.02.2015 | UK Tech
Simon Dennis

There are competing interests and lots of options as outlined above. What's clear is that data sharing is not black and white - it can be achieved to varying degrees and in many different ways. Which means the government has many different pathways open to it for progress in this area - any data sharing is a big improvement on very little or none at all.

What Links Magic and Data Visualization?

Andy Cotgreave | Posted 18.02.2015 | UK Tech
Andy Cotgreave

This routine is the perfect mix of sleights, misdirection and patter. If you are interested in data visualization, you owe yourself 30 minutes to enjoy this display. It encapsulates everything you shouldn't do in your charts: misdirect, confuse and confound!

Time to Unleash the Value of Public Sector Data

Simon Dennis | Posted 11.02.2015 | UK Tech
Simon Dennis

Both Government and the public sector are in the enviable position of having lots of data about UK citizens. However, the current culture, systems and processes make it difficult to unlock the insight held within that data to help improve services and drive efficiency.

2015 in Focus: Data Deluge, Privacy and Hybrid Cloud

Mark Whitby | Posted 11.02.2015 | UK Tech
Mark Whitby

Making predictions in the fast-paced technology world today can be tricky. However, there are several clear-cut trends developing as we approach 2015 that deserve close attention from the industry at large.

Magic Numbers

Andrew Carr | Posted 07.02.2015 | UK Tech
Andrew Carr

The data explosion has brought us a whole new vocabulary when it comes to numbers. High performance computers have been with us since before the re-calibration of the British billion, but suddenly they are becoming pivotal to the new knowledge big data can bring.

What Can Marketers Learn From a Rugby Match?

Sam Seddon | Posted 01.02.2015 | UK Tech
Sam Seddon

The power of social media analytics is in the opportunities it provides and the insights you gain not the raw data.

Cloud Isn't Just for Techies Anymore

Doug Clark | Posted 26.01.2015 | UK Tech
Doug Clark

The cloud isn't just for techies anymore. Understanding what's next for cloud computing is crucial for businesses at all levels. Managers are responding to the real opportunities that the cloud offers to develop new business models, forge closer ties with customers and tap into the expertise of employees and partners.

Data-Driven Healthcare in the UK

David Richards | Posted 25.01.2015 | UK Tech
David Richards

This month marked an important step in the move to making data-driven healthcare a reality here in the UK, with the government unveiling new series of plans that promise to make accessing the NHS as simple as online banking.

The End of Internet Freedom?

Hugo Winn | Posted 18.01.2015 | UK Tech
Hugo Winn

The European Court of Justice ruling this year is a watershed moment for the info sphere - it redefines the individual's relationship to his/her online data, not to mention presenting a practical quandrum for search giants like Google.

Big Data Heroes - Hiring and Retaining Analytic Rock Stars

Brian Suh | Posted 13.01.2015 | UK Tech
Brian Suh

Analytics rock stars are essential in the world of big data marketing and measurement. These big data heroes are in high demand, but supplies are low on the ground.

When Two Heads are Better than One

Andrew Carr | Posted 29.12.2014 | UK Tech
Andrew Carr

To be competitive, firms need to streamline processes, raise productivity and meet targets. Yet real innovations often demand a little time dawdling in the slow lane, thinking rather than ticking boxes.

Smart Meters Need Big Data or Risk Being Dumb Boxes

Robert Williams | Posted 03.12.2014 | UK Tech
Robert Williams

As tends to be the case, utility companies will be all over the news agenda this winter, and this year will be no exception with EDF's nuclear reactors offline until the end of the year. However on top of this, a subject that is likely to rumble on is the introduction of so-called smart meters.