It's a case of first world problems at their finest. Individually, paying the extra amount for an item that is locally crafted and sold as oppose to opting for the cheaper, mass-produced variety makes little difference but changes are wrought when carried out collectively; local businesses thrive and that personal sense of locality and camaraderie can live on alongside our virtual communities.
This multiplicity of possibilities requires a modern version of a rather more ancient magic: the splitting of the self to transcend the grim mundanity of having to 'be' in a particular place at any one time.
"As a woman born in the 1950s, and growing up through the 60s and 70s, the first obstacle I had to overcome, was believing I could be creative. Still now, I dare not use the word 'artist' about myself.
The problem with self-publishing is that it's very easy to do badly. I'm talking about those books that have four typos on the first page; the ones with the amateurish cover designs. You know: the books you put down after half a chapter because the main character is driving you mad. I'm talking about those books that get held up by publishers as shining examples of why they still need to exist.
Market primed, you can finally hit 'publish.' The KDP service allows you to utilize various promotional offers, such as discounted pricing or offering your book free for a limited time. With X: A Collection of Horror, I opted for the latter.