There are, I suspect, some adults who will be seduced by this kind of jolly CBeebies singalong advert. Who will merrily have their brain wiped clean of all the bad news stories that have plagued the energy industry and from now on look at British Gas as Brian Cant would Humpty - with fondness and kindness. Aren't they silly and sweet? I'm afraid I am not one of them.
While there's no doubt that the country has come a long way in terms of gender equality in the workplace, there are still industries where women are significantly under represented. If we look at the engineering sector, for example, only 8% of engineers in the UK are women . In fact, the UK has the lowest percentage of female engineering professionals in Europe.
With National Apprenticeship Week in full swing last week, and since youth unemployment remains at 20%, it's more important than ever that we do everything we can to help young people into work. I'm an example of how an apprenticeship can give you a job for life after joining British Gas as an apprentice 34 years ago, back in 1980, and now I run our six training academies across the UK training the engineers of tomorrow.