This is the story of three film-makers who go out in search of the Bigfoot due to a recent alleged sighting. This is meant to take place in Siskiyou County, California. These three young individuals are similar to those characters in the Blair Witch Project (BWP) in that they are of low intelligence and act irrationally - perhaps I think this because I'm British.
Given we are in an age where traditional media, entertainment and communications are all being bulldozed by a digital, non-location specific cloud approach, standing there with arms crossed refusing to let this international celebration of film spread its glory globally, looking much like an incorrigibly stubborn little Oscars statue, is surely quite backwards.
Hundreds of people shout mercilessly at a single outcast person until they have removed that particular item of clothing. It's almost as if the American student population aren't aware that people's choice of clothes do not necessarily match, through the random and arbitrary association of color, their actual views, opinions and sporting inclinations.
Steve raises his voice, a bit of the old punk rage perhaps asserting itself again after all these years. "You had to work to go and see a band back in '77, had to get off your arse and go to a gig, and then go to a record store to purchase the product. There was a lot more work involved. Now it's just mindless consumption."