Imagine it was your first day in a new job... you'll spend time finding your way around filing cabinets and IT systems, reviewing information and locating documents you need to do your job... If the organisation you've joined has a solid information management process in place, this will be simple. If it doesn't, working life could quickly become a struggle.
As a company, Facebook has realised that the gap between "IT" and "the business" has all but disappeared, and that the ethos driving its developer ecosystem must work hand in hand with the business to grow profitability and market share. This represents a major transformation journey encompassing multiple migration initiatives.
What's the best story you've ever been told? What's the best piece of fiction you've ever read? What is it about the memories of those that have made them stick in your mind? Defining what a story is and why they have impact is very difficult. At its heart a story has characters, a narrative, tension, and a resolution. What if you could take the key aspects of storytelling and apply them to data?
The world of connected everything is swift-approaching. A world where everyday objects - from our toothbrush to our car to our glasses - are able to communicate, save and share data. This is a time of great innovation with an avalanche of ever-smarter devices beginning to move our way, generating more and more data.
Usable customer insight from every touch-point will allow a business to reduce churn, increase satisfaction and grow revenues. Customer retention budget should be used in tandem with acquisition budgets to ensure that the customers being generated are the ones that you want to retain and supply your business with great long-term value.
What we see with data today is a similar situation to what we had in the era prior to Web 2.0, where there was a lot of content around, but socialisation over that content was not enabled. Just as we've seen with the social media boom of recent years, however, there is now an opportunity and appetite for creating communities of interest around the socialisation of data.