Organisations shouldn't assume data is simply an advertising tool, nor should non-digital businesses dismiss data as the preserve of the new, digital kids. Marketing is not only a very small subset of data's potential; it is also a completely different approach to analytics to the vast majority of data projects.
Perhaps the key to securing investment for IoT lies in ensuring the Support Services sector knows how to sell it. The sector currently largely sells into operational management or procurement departments but an IoT sell needs to happen at a strategic level. The sector needs to build these relationships.
As varied as the choice of smartphones on offer are, one thing they all have in common is the undeniable ability to frustrate their users by failing to detect a connection signal. Seemingly bamboozled by even the smallest obstructions, current smartphone technology is not as synonymous with reliability as it would like to pretend.
But in the world of business technology, we still lag someway behind in our thinking. All too often business applications are designed with masses of functionality that are created to justify an expensive upgrade path but result in users only exploiting small percentages of the available functionality
Today, things have changed. New, powerful analytical solutions not only cost less to build than traditional platforms and perform more than ten times faster, but, crucially, business users can now sift through data using familiar reporting tools, gaining easy access to powerful on-demand analytics and allowing data scientists to focus on building models instead of running reports.
But in a world where we constantly ask why it is that women don't 'reach higher' in their careers and with their ambitions, it may be worth thinking about more examples of what successful women look like - what they do. It would be uplifting to see more women say 'if she has done that, maybe I can too.'
In the halfway-house between the old world and a safer, self-driving future, telematics technology is having a particularly notable impact of the way we drive. In Octo's case, dynamic machine learning algorithms supported by the world's largest insurance telematics database are revolutionising not only the economics, but also the behavioural science of driving.
Unless you've been living under a rock for the past decade, you'll have witnessed proof that digitisation has taken over our lives. With there now being more internet-connected devices than humans on earth and even fridges and kettles being connected, it's sadly inevitable that malicious organisations will attempt to access our data.