Nip around the corner from the Elephant & Castle and walk on farther south where the air's a little calmer, and before you know it, you'll have arrived at the Threadneedleman, an unassuming shop caught in the crook of the road's arm.
What surprised many was that Sonny Bill was even in the fight after just a handful of professional bouts - the first five against over-matched tomato cans and club fighters - and already looks a prospect.
Hatton is looking fit, healthy and seems to have a new found purpose. He's got his mojo back, and reading his recent interviews with Boxing News and watching his press conferences, it's very easy to fall back in love with him.
The debacle of a 'press conference' which followed the announcement that Dereck 'Del Boy' Chisora is to fight David Haye at West Ham's Upton Park on 14 July bore all the hallmarks of a freak show rather than an upcoming boxing bout...