Once you've made it through the development phase and hired your team - you certainly feel you're ready to get out there and sell your product or service. But how exactly do you get the word out? I've found that many entrepreneurs struggle with this. It's important to remember that marketing and PR is not an afterthought to your business plan. Marketing and good PR is essential for the success of any business. It may not matter how great the product or service you are offering is if nobody knows about it.
To help us limber up for the glorious five-day festival of number-crunching that lies ahead - from polling day on Thursday to next Monday's fallout from the European Parliament election results - here are some figures that might matter more in the long-run. They concern Britain's economy.
While everyone would probably agree life would be better if the bubble hadn't burst, the way the fashion industry has grown and evolved in the face of reduced investment and spend is truly extraordinary.
Rates have increased two per cent since last year (and in fact should have risen higher if the government hadn't capped them at this amount), which in this example is nearly £400, so already in real terms the amount being given back to businesses through the relief is just over £600.
Let's not create a society of the richest poor people. Let's not condescend people by saying that if you started life as poor, you'll always be that. The cards are not stacked against you in the 21st Century. Piketty's book provokes jealousy and insecurity in people rather than freeing them to create and aspire.
To enable us to compete in the world and to get back to full employment, we need an exchange rate which is about one third lower than it is now. A more competitive pound would bring back more, better quality jobs to the UK, contributing to a thriving economy.
Bangladesh needs to be open to the world, and in order to be so, it needs to live up to international standards in business and public life. Britain and the EU need to push Bangladesh to meet these standards; our government must make it clear that if the rule of law is not respected, there will be serious consequences.
With the large increases in employment seen over the last couple of years now starting to create shortages of workers in some areas, there has also been an increase in the growth rate of average earnings in recent months. The result is that earnings in real terms - that is after adjusting for inflation - are no longer falling.
A chief executive in one of Britain's biggest businesses takes home more in three days than an average employee can earn in a year. The pay gap between those at the top of the income scale and the rest of the workforce has continued to rise sharply year after year - throughout the recession and recovery.
What is going to happen to the UK economy over the next few years? The general consensus is that the worst of the recent crisis is behind us and we can therefore expect modest growth ahead. However, my pamphlet published by Civitas on 25 March called 'There is an Alternative', paints a much gloomier picture of the future if policies remain as they are. With a radical change in policy, which the pamphlet explains in detail, the UK economy could grow at 4% to 5% per annum on a sustainable basis, unemployment could be made fall dramatically, debts would get paid off and the economy would become far better balanced. How much of all of this is realistic?
Milliband has surrendered his electoral advantage, and his biggest gambling chip, by conceding the Conservative premise that the recession was brought on by Labour being too socialist.
Energy efficiency - the very act of using less energy in the first place by making your home less draughty - is neither sexy nor as newsworthy as fracking or onshore wind. Yet it is just as important, both economically and politically. And here's five reasons why...
Increased spending, confidence and confidence in the future all bodes well for the future. But let's not get too excited. It is clear that beneath these headlines, many consumers are still struggling. For instance, positivity over prospects for future personal finances varies significantly across the UK. Londoners and people in the West Midlands are much more likely to feel positive about their future finances than those in the North West or in Wales.... Our data shows men are more likely than women to be feeling positive about their financial situation...
If you've never heard of, or don't understand, words like GDP, quantitative easing or even corporation tax, then I have a suggestion: the next time Alex Salmond or Alistair Darling try to persuade you to vote one way or the other with neat sound bites, scaremongering or wild assumptions, turn them off and do a bit of research on economics instead.
It's good for the economy if action by regulators helps drive consumer demand for the best businesses, supporting their growth, incentivising efficiency and innovation. That, obviously, is what Which? has been about since the 1950s. But is the present system of consumer protection up to the job?
Admittedly, that is a slightly sensationalist statement, but let's look at the facts. Forget highly-charged diatribes about United Irelands or United Kingdoms. Forget histrionic republicanism, flag-waving unionism and arguments about terrorists and freedom fighters. Take bigotry, ideology, and romanticism out of it.