If Waitrose really is prepared to abandon all of its principles for a few corporate boxes at important sporting events, then why not go the whole way? Why not get behind Sepp Blatter's FIFA? The opportunities for Waitrose, post-ECB, are endless.
KP is currently one of the world's top batsmen and if the England team was selected on merit he would be in it. The Aussies will be rubbing their hands with glee that they are not going to have to face him this summer.
Even if England qualify by beating Afghanistan and Bangladesh, the later no certainty, they have a huge amount of catching up to do, about 4 years on and off the pitch of catching up condensed into just a couple of weeks. To get past the quarter finals and complete in limited overs cricket in the future. I just hope we see some changes before their next game...
The ECB has still not said officially why he was sacked. It seems almost a small and inconsequential detail at this point, so much water having passed beneath the bridge and so many daggers having been placed so expertly between so many shoulderblades. But it is the most important detail of all.
As I sat there watching the last few seconds tick ever closer to confirming England's place a-top of the Women's Rugby Union World, I asked, we aren't that bad at sport are we? ... we are actually in a golden period for British sport. If you go through the most popular sports in the UK, you will find we have world beaters everywhere, including football.
What should worry the mandarins of the game in its country of birth, however, is the complete lack of purpose and direction of the current team. The immediate task for England is simple - do not allow India to win any more tests in the series, and win at least one for itself.
On paper, a group of ageing middle class men wittering on for eight hours about a sport where very little can happen for five days straight doesn't sound like radio gold, however the BBC has turned it into an art form.
Under such tremendous scrutiny, the pressure on Cook to perform, both personally and as a leader - a role for which his insular personality seems ill-suited - may be too great. Perhaps, in the modern era, the job of England cricket captain really is impossible.
Poor old Jonathan Agnew, the BBC's once universally loved voice of cricket. It would be wrong to say he has failed these last six months to hold the ECB to account, because that would imply he had tried to...
The ECB, whether it likes it or not, is not North Korea. It cannot disappear people without explanation, nor can it lie to the public about maladies afflicting key apparatchiks without facing repercussion of any sort.
Pietersen is arguably the most talented English player of the modern era. Simply by looking at his statistics it's clear to see that he was on the way to smashing the record book and becoming an England legend. However, look past the statistics and some would say you'd find an enigmatic talent, unwilling to adapt his game or listen to authority.
Kevin Pietersen is England's greatest ever run scorer. Roy Keane was arguably one of Manchester United's greatest ever players. Lewis Hamilton, was the whizz-kid extraordinaire. Three iconic sportsmen - but none of them are team players.
What the ECB did was wrong. Questions were answered, and I guess they still are, but they've done a disservice to someone that put 110% into England cricket. Regardless of the reports, the text messages, hands down he would be on that team sheet, for his sheer brilliance.
I have won and lost jobs on the back of my (occasional) inability to be an obsequious yes-man. I won a job in a powerful publishing empire because I dared to speak my mind in a room of conformity, at precisely the moment the boss was changing his. The next day, my honesty was rewarded with a full-time contract.
Getting thrashed is something. Getting thrashed and learning and changing nothing is unforgivable. So what lessons can we take from England's 5-0 drubbing down under..
Yet for England, a perfect occasion for experimentation with a view to the future presents itself in the summer of 2014 with the decidedly less intimidating task of a home test series against a depleted Sri Lankan side. The point should be made clearly: badly needed is reform and refinement, not revolution.